The Inn at the Beach Club, located on Maryland’s Eastern Shore, was in need of a social media strategy for their new restaurant, “Knoxie’s Table”. Their main goals were to increase awareness of the restaurant, highlight their food and beverage offerings, and to anchor their content into their larger sense of place in the Inn.

I created a social media strategy targeting Instagram that consisted of an increased posting cadence, organic photography that highlighted their menu, a refreshed brand voice and tone, and that showed off the design of the restaurant while also increasing content that showed the Inn itself. This resulted in increased engagement and new followers year over year (2017-2018).