The South Bend International Airport hit a huge passenger milestone in 2025 - 1.1 million passengers through the airport for the first time in its history. This called for a celebration, and a social media campaign! I concepted the title of the campaign “Thanks a Million” and designed the logo. The logo is inspired by a passport stamp, a milestone for every traveler. I created a week’s worth of ideas and programming on social media and in the airport to celebrate.

Through social media collaborations, giveaways and fun moments we captured to share, we increased our engagement, grew our following and increased awareness of the milestone in addition to reminding people to fly local.

One of the first opportunities I saw when beginning to manage South Bend International Airport’s social media was increased storytelling through video content. Over the last year, it’s been fun to share some of the behind the scenes of an airport, while also creating video content that reaches non-followers and grows our engagement and audience.

Using storytelling for Reels, our engagement and followers have doubled over the last year. Being able to also increase video views and reach view counts into the hundreds of thousands has been exciting.