I led social media for Ryman Auditorium, one of music’s most famous venues from February 2020 - June 2025. The Ryman was built in 1892 and had long been an industry leader in the venue space as well as the digital space. My goal was to continue the great work the previous social media manager had done, and over time, I developed the Ryman’s voice and tone and social look and feel to keep up with the changes social media experienced.

Throughout five years, I developed a brand storytelling strategy that had a refreshed take on the building’s history, developed a comprehensive show coverage strategy that got us additional artist/show coverage vs. previously, and grew the audiences across platforms by hundreds of thousands in addition to increasing engagement. I also launched the Ryman’s TikTok channel during my time.

Beyond just chronologically reporting what’s happening on stage during a show, employing storytelling that brings fans in and gives them the behind the scenes of the shows helped the Ryman become an industry leader in show coverage on social media.