ACL Live in Austin, Texas is most commonly known as the home of “Austin City Limits,” with two stages - The Moody Theater and 3TEN. When Opry Entertainment Group added ACL Live to their portfolio in 2022, I began overseeing social media strategy. Throughout my time working on the brand (2020-2025), I introduced brand storytelling, audience growth tactics, and an organic content strategy that anchored the venue in its history which increased brand awareness, attracted and grew followers across platforms and increased engagement.

*Not all of the content shown below is personally shot by me. These examples are included to show proof of concept and content strategy.

In October of 2024, ACL Live launched their daytime tour product. I oversaw the social media strategy for the launch and executed a partnered giveaway with ACL TV, a content shoot, the social media concepts and caption copy for the social media posts. Our strategy and content resulted in increased awareness for the daytime tour product.